Worked from 1990 until 2012 in almost all the big Dutch agencies. Result, ResultDDB, DDB Amsterdam, PMSvW/Y&R, N=5, PMSvW/Y&R en Publicis. The last 15 years as a Creative Director and Executive Creative Director.
2013 until now: Art Director and Creative Director on a freelance contract. Founded also a freelance company, Ceci n’est pas un Bureau, together with Gertjan Hafkamp en Sikko Gerkema. With this company we handled the exclusive marketing for e.g. The Dutch Chamber of Commerce, Avantium (bio based energy), Bridgefund.nl (fintech), Financieel Dagblad (newspaper), Metakids (non profit concerning metabolic diseases with kids), NRC (Newspaper) Bridgefund (fintech), Wahid (Halal foods) and Independer.nl, a national Dutch comparison website.
Agencies I have worked for on a freelance contract: Tribal DDB, DDB Amsterdam, Selmore, Lemz, Mensch, RLVNT, Qiss,Y&R, FHV-BBDO, Publicis, Havas Boondoggle, Burst, Total Creation, Ogilvy.
Client list in random order: McDonalds, Riedel (Appelsientje, Goudappeltje, Taksi), Coberco (diary), Honda, VSM (homeopathic products), Lego, Volkswagen, McDonald’s, De Lotto, Toto-Slect, Eurocard Mastercard, Chipknip (introduction electronic payment services). Amstel Beer, KPN, Hi, KLM, Brand beer, Holland Casino Eredivisie (sponsoring). Nationale Nederlanden (ING), Remia, Yacht, XS4all, Dutch Chamber of Commerce, Royal Dutch Army, Renault, Oranjefonds, Ministry of foreign affairs, Ministry of transportation, Ministry of internal affaairs, Randstad, Nestle, Orange. Stichting ALS, Edet, Tempo, Free a Girl, Eurosport, Cap Gemini, Aegon, Bloemen.nl, Ziggo, Centraal beheer, Douwe Egberts, Samsung, Basic-Fit, Dutch Tax department, Blokker, nlgroeit, de Nederlandse Hersenbank, Montel, Drukzo.nl, Unique, Welkoop, Dunit, MLDS, NRC, Metakids, Avantium, Slimme Wijken, Independer, Wahid, Bridgefund.
In In 2019 I have worked a year on the other side, a wholesale company, specialized in ceramic tiles. With creative marketing, the company for the first time entered the market of project development.
Advertising awards, and nominations, international and national. Effies, ADCN awards and Cannes Lions are the frontrunners, but how important is this for a customer? All my prize winning work was almost without exception commercially successful, some even extremely sucessful. I know, bad advertising also sells. You only need to double the financial effort.
Overview most important awards:
ADCN-Lighblubs (Art Directors Club The Netherlands):
1996 Toto-Select (football pools) print campaign silver (+ nomination)
1997 Toto-Select (football pools) tv-commercial gold (+ nomination)
1998 Volkswagen company cars print silver (+ 3 x nomination)
2001 Amstel Bier ‘three friends’ tv-campaign golden award
2002 Holland Casino Eredivisie (Dutch soccer league) tv-campaign silver (+ nomination)
2002 Holland Casino Eredivisie (Dutch soccer league) radiocommercial silver (+ nomination)
2002 Amsterdam Admirals (American football) tv-commercial silver
2007 Renault Ec02 radiocommercial silver
2007 Royal Dutch Army ‘patience test’ interactief silver
2012 ALS Foundation the Netherlands ‘I have already died’ silver
2017 Metakids (Metabolic disease) Print and Outdoor bronze
Effies
1995 Taksi (softdrink) gold
1997 Toto-Select (football pools) silver
1995 VSM dormiplant bronze
2001 Volkswagen Lupo and the rest gold
2002 Amstel Bier Schop het tot Superprof silver
2010 Sire ‘Nice people’ silver
2011 Nederlandse Hartstichting 6 minuten bronze
2012 ALS Foundation the Netherlands ‘I have already died’ silver
2013 PostNL bronze
2024 Bridgefund bronze
SJP Magnet (recruiting, employer branding)
2007 Royal Dutch Army printcampaign ‘qualified / unqualified’
2007 Royal Dutch Armyt tv-commercial oversteken ‘qualified / unqualified’
2007 Royal Dutch Army tv-commercial pizza ‘qualified / unqualified’
2007 Royal Dutch Army patience test banner interactief ‘qualified / unqualified’
2007 Royal Dutch Army integrated campaign ‘qualified / unqualified’
2008 Royal Dutch Army doelgroepcampagne techniek ‘qualified / unqualified’
2008 Royal Dutch Army digitale leiderschapstest ‘qualified / unqualified’
2009 Royal Dutch Army bioscoopcommercial Elfstedentocht ‘qualified / unqualified’
2009 Royal Dutch Army online pollvertising ‘qualified / unqualified’
2010 Royal Dutch Army ‘qualified / unqualified’
2011 Royal Dutch Army employer Branding ‘qualified / unqualified’
2011 Randstad Iedereen heeft iets met Randstad integrated
2011 Royal Dutch Army Playstation ad ‘qualified / unqualified’
2012 PostNL Deel van je leven effectiveness
SAN Accenten
2001 Volkswagen tv-campaign
2002 Amstel Bier Breakbumpers Champions League
2002 Amstel Bier ‘Kick it until you’re a pro’
2005 Sire ‘Short fuse’
2007 Kamer van Koophandel ‘With Kvk, you know better’
2007 Royal Dutch Army ‘qualified / unqualified’
2007 Ministry of transportation ‘from A to B’
2008 Royal Dutch Army ‘qualified / unqualified, move your career’
2008 Royal Dutch Army Consistent Accent
2010 Sire ‘Nice people’ (non-profit)
2010 Sire ‘Nice people’ (integrated)
2010 Randstad ‘Everybody connects with Randstad’
2011 ALS Foundation the Netherlands ‘I have already died’ non-profit
2011 ALS Foundation the Netherlands ‘I have already died’ integrated
2012 Randstad Working on ambition
2016 Dutch Kamer of Commerce
2019 Reclameparels nomination Royal Dutch Army
Esprix
2010 Sire ‘Nice people’ (gold)
2010 Randstad Everybody connects with Randstad’ (silver)
2012 ALS Foundation the Netherlands ‘I have already died’ (silver)
RAB radio award
2009 Royal Dutch Army ‘doctor appointment’
2011 Victim help foundation campaign
2012 Free a Girl ‘realistic approach’
Cannes Lions
1997 Toto-Select film silver
1998 Volkswagen company cars print bronze
2001 KPN Mobile film bronze
2011 Fonds Victim help radio bronze
2012 ALS Foundation the Netherlands Direct gold
2012 ALS Foundation the Netherlands Integrated silver
2012 ALS Foundation the Netherlands Media silver
Eurobest
1998 Volkswagen Company Cars Grand Prix Print
2012 ALS Foundation the Netherlands goud PR
2012 ALS Foundation the Netherlands Direct silver
2012 ALS Foundation the Netherlands Promo bronze
Clio
2012 ALS Foundation the Netherlands Direct silver
Epica
1997 Toto-Select Gold
2007 Royal Dutch Army Integrated silver
2012 Bloemen.nl Innovative use of social media gold
2012 ALS Foundation the Netherlands Direct silver
2012 ALS Foundation the Netherlands Film bronze
New York Festivals
2000 Amsterdam Admirals bronze
2000 KPN Mobile bronze
2010 Fonds Slachtofferhulp bronze
2012 ALS Foundation the Netherlands Integrated grand prix
Cresta Awards
2013 ALS Foundation the Netherlands Direct grand prix
2013 ALS Foundation the Netherlands Integrated gold
Cristal Awards
2012 ALS Foundation the Netherlands Integrated gold
2012 ALS Foundation the Netherlands Media gold
IMC Awards
2102 ALS Foundation the Netherlands Integrated gold
2012 ALS Foundation the Netherlands Direct silver
ADCN-nominations, next to previously mentioned:
1998 VSM Dormiplant tv-commercial
1998 Gerlings print
1997 Toto-Select Echte kenners Directors
1999 De Lotto goede doelen print
2000 Volkswagen Bedrijfswagens print
2001 NokNok Zwangerschap tv-commercial
2001 Sire Vuurwerk outdoor
2002 Amsterdam Admirals Postbode tv-commercial
2002 Amstel breakbumpers tv-campaign
2003 Amstel biljart tv-commercial
2004 Remia tafeldekken tv-commercial
2006 Sire Kort Lontje radiocommercial
2007 Renault Eco2 radiocommercial
2007 Royal Dutch Army ‘ patience test’ interactief
2008 Royal Dutch Army outdoor marathon Amsterdam
2009 Royal Dutch Army Elfstedentocht movie theatre commercial
2009 T-Mobile ringtonecommercial actiemarketing
2009 Sire ‘Nice people’ young directors
2010 Stivoro ‘Blackmail Yourself’ interactief
2011 Bloemen.nl internet commercial
2011 ALS Foundation the Netherlands Integrated
2011 ALS Foundation the Netherlands outdoor campaign
2012 Bloemen.nl ‘Is this spam?’ Actionmarketing
2012 Bloemen.nl ‘Is this spam?’ Interactief
2013 Free a Girl print
2017 Metakids print
2017 Metakids outdoor
